Moxie Coffee Company Brand Identity 2022

Description

This brand identity project for Moxie Coffee Company features a high-contrast flat lay composition of shattered white ceramic pieces scattered across a bold blue surface. Hard direct lighting creates sharp shadows beneath each fragment, emphasizing the glossy texture of the broken porcelain. Several pieces retain handle portions and curved rims, suggesting multiple mugs were intentionally broken. The overhead perspective highlights the graphic arrangement and clean color contrast between the white shards and the cobalt background. Created with graphic design direction by The Made Shop.

Style

Horizontal, Commercial, Saturated, Clean, Minimalist

Techniques

Hard Light

Industries

Household & Cleaning Products

Color

Background

Coloured Seamless

Context

Advertising Campaign