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Hand picking up an orange paper coffee cup from a stack on a white perforated surface with branded cups

Brand Identity 2022

Associated creatives

Description

This graphic design project for Moxie Coffee Company showcases custom branded paper coffee cups arranged on a clean white perforated pegboard surface. A hand is captured in the frame lifting an orange paper cup from a neat stack, highlighting the playful color palette and custom logo typography. Stacks of cream-colored cups featuring blue bases and distinct circular insignias are scattered throughout the composition. Natural overhead lighting casts sharp diagonal shadows across the pegboard surface, emphasizing the tactile paper textures and clean commercial arrangement.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Rust (50%)

Cream (30%)

Cobalt (20%)

Context

Advertising Campaign, E-commerce / Product