Mowalola

Sep 2024

The Mowalola DIRTY POP lookbook presents a high-concept exploration of avant-garde fashion through a stark, architectural lens. Creative director Mowalola Ogunlesi and photographer Igor Pjörrt collaborate to place a diverse cast of models within a surreal, white-tiled environment. This clinical setting utilizes curved surfaces and geometric mirror reflections to distort perspective, offering a clean, minimalist backdrop that emphasizes the collection’s bold textures and graphic detailing. Fashion editor and stylist Haley Wollens defines the visual narrative, pairing structured leather, fringed textiles, and high-impact accessories like thigh-high strapped boots and vibrant handbags against the monochromatic grid. The editorial series leans into a sharp, graphic aesthetic, with art direction by Siniša Cerny and precise casting by Mischa Notcutt. Hair styling by Cyndia Harvey and makeup by Isamaya Ffrench complete the look, resulting in an evocative series that focuses on silhouette and form within a controlled, modern space.

Editorial, Vertical, Clean

Designer Fashion

Lookbook