Mowalola: Mowalola DIRTY POP Lookbook

Sep 2024

The DIRTY POP lookbook for designer fashion label Mowalola presents a stark, high-contrast exploration of form and silhouette. Set within a surreal, curved environment entirely clad in white ceramic tiles, the project leverages architectural distortion and geometric symmetry to elevate the brand's latest collection. Through wide-angle perspectives and mirrored reflections, the editorial creates a clinical yet impactful visual landscape that focuses on the texture and graphic details of the garments. Creative direction by Mowalola Ogunlesi and styling by Haley Wollens anchor the series, emphasizing an avant-garde aesthetic that balances monochromatic minimalism with bold, vibrant accents. Photographer Igor Pjörrt captures the collection with clean, diffused lighting that highlights the varied materiality of the pieces, from glossy leather and structured handbags to frayed textiles. The project features art direction by Siniša Cerny, with casting by Mischa Notcutt and beauty work by hair stylist Cyndia Harvey and makeup artist Isamaya Ffrench.

Editorial, Vertical, Clean

Lookbook