Mowalola

Apr 2025

The Mowalola x Ksubi 2025 collaboration manifests as an editorial fashion campaign, defined by an eclectic, documentary-style outdoor narrative. The project leans into a gritty aesthetic, utilizing natural light to frame its subjects against residential poolside settings and dense foliage. Key visuals incorporate recurring motifs, including a prominent red heart-shaped balloon, to unify the collection's presentation. Designer Mowalola Ogunlesi leads the creative vision for the release, supported by the art direction of Siniša Cerny. Technical details are complemented by the work of hair stylist Jake Gallagher and makeup artist Kennedy, who contribute to the distinct, textured character of the imagery.

Editorial, Horizontal

Natural light

Designer Fashion

Advertising Campaign