Mount Franklin Lightly Sparkling: Natural Walk
Date
Dec 2024
Description
Mount Franklin Lightly Sparkling presents 'Natural Walk,' a commercial video that transitions from the controlled environment of a backstage setting to the rhythm of an urban streetscape. The production utilizes live-action technique to capture a polished aesthetic, punctuated by soft lighting and lens flares during the interior sequences. Produced by Prodigy Films with creative development from McCann-Erickson, the project maintains a clean visual language. Fin Design + Effects provided the post-production and color grading, which grounds the piece in warm, natural light throughout the transition from studio to city.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Color
Powder Blue
Cream
Background
Street
Context
TVC / TV Commercial
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