Mount Franklin Lightly Sparkling

Natural Walk

Brand

Date

Dec 2024

Description

Mount Franklin Lightly Sparkling’s 'Natural Walk' campaign presents a high-production commercial spot that moves from the interior of a staged backstage environment to an exterior urban landscape. The production, led by McCann-Erickson and brought to life by Prodigy Films, leans into a polished aesthetic that contrasts the intricate, lit atmosphere of interior sets with the raw, natural light of a bustling city street. Fin Design + Effects oversaw the post-production, utilizing a warm color grade to unify the live-action footage. The project highlights a clean visual style, emphasizing the movement of the talent through contrasting architectural spaces.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Beverages

Color

Powder Blue

Cream

Background

Street

Context