Mount Franklin Lightly Sparkling Natural Walk 2024

About

Mount Franklin Lightly Sparkling presents 'Natural Walk,' a commercial video that transitions from the controlled environment of a backstage setting to the rhythm of an urban streetscape. The production utilizes live-action technique to capture a polished aesthetic, punctuated by soft lighting and lens flares during the interior sequences. Produced by Prodigy Films with creative development from McCann-Erickson, the project maintains a clean visual language. Fin Design + Effects provided the post-production and color grading, which grounds the piece in warm, natural light throughout the transition from studio to city.