Mortein
Louie
Brand
ProjectLouie
Date
Dec 2024
Description
Mortein reintroduces its classic character Louie in this commercial spot, blending live-action production with detailed character animation. The project, produced for the grocery and home care space, features stylized mosquito characters interacting within a domestic setting. Fin Design + Effects handled the post-production, utilizing VFX to integrate the animated figures into a softly lit room. The execution leverages a humorous tone and vertical format to communicate the functionality of the brand's vaporiser device.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Animation, VFX / visual effects
Industries
Grocery
Color
Violet
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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