Mortein
Louie
Brand
ProjectLouie
Date
Dec 2024
Description
Mortein brings its mascot to life in this commercial project, Louie, which blends live-action interior photography with intricate character animation. The spot centers on a child’s bedroom, using VFX to integrate stylized, purple animated figures into the space alongside the brand's liquid vaporiser. Produced with a focus on animation and clean visual effects, the execution relies on humorous character performances to navigate the domestic setting. The work utilizes a vertical format tailored for modern media consumption.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Animation, VFX / visual effects
Industries
Grocery
Color
Violet
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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