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Close-up portrait of a woman with sleek dark hair and pink lipstick wearing hoop earrings for the Morphe WAKEUP ARTIST campaign.
Close-up portrait of a Black woman holding a Morphe concealer tube against a plain white background for the WAKEUP ARTIST campaign.
Model holding a Morphe concealer product next to WAKEUP ARTIST campaign text against a white background
Close-up portrait of a Black woman with a surprised expression, wearing glossy makeup and silver earrings against a white background
Close-up of a smiling woman holding a concealer wand, wearing hoop earrings and a black top against a white background with text.
Close-up beauty portrait of a Black woman with glossy lips and sleek hair wearing a black leather top against a white background.
Close-up portrait of a woman with sleek dark hair and pink lipstick wearing hoop earrings for the Morphe WAKEUP ARTIST campaign.
Close-up portrait of a Black woman holding a Morphe concealer tube against a plain white background for the WAKEUP ARTIST campaign.
Model holding a Morphe concealer product next to WAKEUP ARTIST campaign text against a white background

Morphe WAKEUP ARTIST Campaign 2025

About

Morphe launches the WAKEUP ARTIST campaign, a series of high-impact portraits showcasing their latest under-eye correcting concealer. The work leans into a clinical aesthetic, utilizing bright studio lighting and clean, polished compositions to highlight product application and skin texture. The campaign features art direction anchored by sharp magenta graphic typography against high-key white backgrounds. Photographer Alena Sazonova captures a range of expressions, with fashion styling by Luca Falcioni and hair styling by Takuya Sugawara providing a sleek, modern visual language for the cosmetic release.

Brand

Morphe

Credits

Alena Sazonova
Photographer
Luca Falcioni
Fashion Editor/Stylist
Takuya Sugawara
Hair Stylist

Industries

Cosmetics

Styles

CommercialClean
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