Morphe

Mar 2025

Morphe leans into a high-contrast aesthetic for its WAKEUP ARTIST campaign, a series of beauty portraits designed to showcase the brand's under-eye correcting concealer. The visual identity relies on sharp studio lighting and bold magenta typography, creating a clean and commercial look that centers on product utility and vibrant graphic branding. Photographer Alena Sazonova captures the subjects against minimalist white backgrounds, utilizing beauty light to emphasize skin textures and polished finishes. The campaign aesthetic is further defined by fashion styling from Luca Falcioni and sleek, structured hair styling by Takuya Sugawara, maintaining a consistent professional tone throughout the collection.

Commercial, Clean

Cosmetics

White Seamless

Advertising Campaign