Morphe: WAKEUP ARTIST Campaign
Brand
Date
Mar 2025
Description
Morphe launches the WAKEUP ARTIST campaign, a series of high-impact portraits showcasing their latest under-eye correcting concealer. The work leans into a clinical aesthetic, utilizing bright studio lighting and clean, polished compositions to highlight product application and skin texture. The campaign features art direction anchored by sharp magenta graphic typography against high-key white backgrounds. Photographer Alena Sazonova captures a range of expressions, with fashion styling by Luca Falcioni and hair styling by Takuya Sugawara providing a sleek, modern visual language for the cosmetic release.
Style
Commercial, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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