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Morphe: FORBIDDEN FRUIT

Brand
Morphe
Date

Feb 2025

Description

Morphe unveils the Forbidden Fruit collection through a series of striking beauty portraits. The campaign centers on high-impact cosmetic artistry, showcasing a range of glossy finishes, dramatic winged eyeshadow, and high-shine lip textures. Photographer Alena Sazonova captures the series with a clean, commercial aesthetic that emphasizes sculpted details, from intricate fingernail patterns to precisely gelled hair edges. The visuals lean into a consistent, polished beauty light, set against soft lavender gradients that ground the collection's vibrant color palette. Creative execution was led by photographer Alena Sazonova, with fashion styling provided by Luca Falcioni and makeup artistry by Kennedy.

Style

Vertical, Commercial, Polished, Glossy

Techniques

Beauty Light

Industries
Cosmetics
Context

Advertising Campaign

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