Logo
Model with blonde hair and glowing makeup posing against a blue sky with fluffy white clouds and flying cherubs.
Close-up portrait of a woman with sleek dark hair and glossy lips framed by clouds and sky with small winged cherubs.
Two models posing amidst fluffy clouds against a blue sky for the Morphe Cloudlight campaign with floating cherub graphics
Model with blonde hair and glowing makeup posing against a blue sky with fluffy white clouds and flying cherubs.
Close-up portrait of a woman with sleek dark hair and glossy lips framed by clouds and sky with small winged cherubs.
Two models posing amidst fluffy clouds against a blue sky for the Morphe Cloudlight campaign with floating cherub graphics

Morphe CLOUDLIGHT' Campaign for MORPHE 2025

About

Morphe introduces the CLOUDLIGHT campaign, a beauty initiative focused on a radiant, ethereal aesthetic. The visual execution utilizes VFX and soft beauty light to frame models within a surreal, celestial environment of clouds and winged cherubs. Photographer Alena Sazonova leads the visual direction, working alongside fashion stylist Luca Falcioni and hair stylist Takuya Sugawara to achieve a clean, polished look. The project leans into a dreamy, whimsical atmosphere while maintaining a commercial focus on the product range.

Brand

Morphe

Credits

Alena Sazonova
Photographer
Luca Falcioni
Fashion Editor/Stylist
Takuya Sugawara
Hair Stylist

Industries

Cosmetics

Styles

VerticalCommercialWarmClean

Techniques

VFX / visual effectsBeauty Light
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