Morphe

Apr 2025

Morphe introduces its CLOUDLIGHT beauty campaign, a series of commercial assets designed to spotlight the Soft Glow Veil collection. The imagery leans into a celestial aesthetic, framing models against a backdrop of soft clouds and blue skies. The visual approach uses clean, radiant beauty light to emphasize skin texture and makeup artistry. Stylised graphic elements, including floating cherub figures, round out the ethereal composition. Photography for the project was provided by Alena Sazonova, with fashion styling by Luca Falcioni and hair styling by Takuya Sugawara. The campaign relies on a combination of clean studio aesthetics and VFX to achieve its final look.

Vertical, Commercial, Warm, Clean

VFX / visual effects, Beauty Light

Cosmetics

Clear Sky

Advertising Campaign