Morphe: CLOUDLIGHT' Campaign for MORPHE
Brand
Date
Apr 2025
Description
Morphe introduces the CLOUDLIGHT campaign, a beauty initiative focused on a radiant, ethereal aesthetic. The visual execution utilizes VFX and soft beauty light to frame models within a surreal, celestial environment of clouds and winged cherubs. Photographer Alena Sazonova leads the visual direction, working alongside fashion stylist Luca Falcioni and hair stylist Takuya Sugawara to achieve a clean, polished look. The project leans into a dreamy, whimsical atmosphere while maintaining a commercial focus on the product range.
Style
Vertical, Commercial, Warm, Clean
Techniques
VFX / visual effects, Beauty Light
Industries
Color
Pure White
Sky Blue
Background
Clear Sky
Context
Advertising Campaign
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