ŌURA

Jun 2026

ŌURA presents the 'Ready?' commercial, a film-led campaign exploring the quiet intersections of athletic focus and everyday preparation. Featuring English football stars Declan Rice and Harry Kane, the spot contrasts intimate moments—from a diner setting to a rainy car ride—with the quiet concentration required to perform at an elite level. Developed in collaboration with agency nice&frank and production house Love Song, the film utilizes cinematic lighting and polished color grading to ground the technology in a real-world context. The production team, including post-production from TRAFIK and William McVay, maintains a moody, clean aesthetic throughout the live-action narrative.

Horizontal, Cinematic, Moody, Clean

Consumer Electronics

Set-dressed

Brand Film / Corporate Video