ŌURA presents 'Ready?', a commercial spot showcasing the intersection of personal health data and elite athletic focus. Featuring Harry Kane and Declan Rice, the film tracks moments of preparation across varied, high-contrast environments, from a quiet diner to a rainy car ride.
Produced by Love Song with creative development by agency nice&frank, the project relies on cinematic, live-action techniques to emphasize a clean aesthetic. The visual narrative is supported by moody, intentional lighting and post-production work from TRAFIK and William McVay, rounded out by sound design from Field Day Sound and KO Music.
