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Moncler: Summer 2023

Date

Nov 2025

Description

Moncler presents its Summer 2023 collection through a high-key studio campaign, shifting focus toward the technical nuances of its lightweight outerwear. The film highlights the brand's signature quilting and hardware, showcasing a series of puffer jackets in glossy black, silver reflective, and blue colorways. Produced by Partner Films London, the piece leans into a clean, minimalist aesthetic. By utilizing dynamic framing and a stark white studio environment, the execution centers entirely on the textural properties of the technical materials. The campaign is delivered in a vertical format, optimized for digital consumption.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color
Jet Black
Silver (metallic)
Background

White Seamless

Context

Advertising Campaign

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