Moncler: Moncler Sense of self, eyewear campaign
Brand
Date
Sep 2024
Description
Moncler presents the Sense of self eyewear campaign, a focused editorial series highlighting the brand's latest collection. The project utilizes a multi-panel grid portrait format to showcase various angles and expressions of the eyewear, leaning into a clean, minimalist aesthetic. Photographed by Alasdair McLellan, the campaign features model Fai Khadra in a consistent studio setting, accented by signature white outerwear. The execution is defined by soft, even lighting that emphasizes the product design alongside creative direction from Ruba Abu-Nimah and fashion editing by Gabriella Karefa-Johnson.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Background
Grey Seamless
Context
Advertising Campaign
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