Moncler: Fall-Winter 2025 Campaign
Brand
Date
Dec 2025
Description
Moncler’s Fall-Winter 2025 campaign leans into high-altitude aesthetics, capturing a series of alpine portraits that highlight the brand’s technical performance outerwear. Photographed by Mario Sorrenti, the campaign shifts between stark, sun-drenched mountain peaks and the soft, expansive light of the high-altitude horizon. The imagery features a diverse cast including Amber Valletta, Chloe Kim, Vincent Cassel, and Lucas Pinheiro Braathen. The execution prioritizes commercial clarity, utilizing sharp contrast and hard light to emphasize the textures of tweed, insulated leathers, and high-performance technical fabrics against a remote, snow-covered backdrop.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Industries
Background
Mountain
Context
Advertising Campaign
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