Moncler: City of Genius - 2024
Brand
Date
Feb 2025
Description
Moncler’s City of Genius project manifests as an immersive urban exploration, capturing a luminous, high-contrast metropolis. The cinematic film navigates through a series of digital installations and narrow city streets, leaning into a moody aesthetic defined by vibrant neon lights and precise color grading. Developed alongside creative agency Wesayhi, the piece utilizes live-action techniques to build its atmosphere. Post-production and VFX were managed by Arketype, with sound design and music curation provided by Cult Studio to complete the vertical, monochrome-leaning visual journey.
Style
Vertical, Cinematic, Monochrome, Neon
Industries
Color
Jet Black
Golden Yellow
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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