MLS Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design 2026
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This motion design video for MLS NEXT PRO features dynamic black and white footage of soccer players on a pitch, centred around the brand's distinctive typography and logo. Created by agency SYLVAIN as part of a comprehensive brand architecture and positioning project, the sequence captures high-contrast athletic action under stadium lights. The aesthetic is clean and modern, highlighting motion graphics and type design tailored for sports entertainment.