Spotify: Go-To-Market Strategy, Innovation Concepting, Naming, Product Positioning
Brand
Date
Jan 2026
Description
This project for Spotify explores the go-to-market strategy, naming, and product positioning through a high-resolution commercial lens. The execution bridges consumer electronics and technology, focusing on the intersection of audio hardware and user interaction. Developed in collaboration with agency partners SYLVAIN, the work utilizes live-action techniques to frame the brand's innovation concepting. The visual language remains clean, grounding the technical product positioning in tactile, real-world scenarios involving sound systems and creative workspaces.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Silver
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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