Mkt

Sep 2021

Mkt’s brand identity project establishes a visual language for the retail sector, leaning into a minimalist aesthetic across both digital and physical touchpoints. The identity system is defined by its clean, neutral palette and sophisticated serif typography, which grounds the photography of modern furniture and home interiors. Developed by Decade, the collateral spans a comprehensive range of assets, including stationery systems, packaging, and e-commerce UI design. Each piece emphasizes a consistent, uncluttered composition that balances photography with negative space. The integration of editorial layouts and vector UI templates further highlights the brand's focus on functional, modern retail storytelling.

Horizontal, Commercial, Clean, Minimalist

Typography

Advertising Campaign