Mkt: Brand Identity
Brand
Date
Sep 2021
Description
The brand identity for retail brand Mkt establishes a cohesive visual language across digital and physical touchpoints. Centered on a minimalist aesthetic, the project utilizes clean serif typography and a balanced, neutral color palette to frame modern interior furnishings. Decade led the graphic design, creating a versatile system that adapts to e-commerce interfaces, stationery, and social media storytelling. The work emphasizes commercial design principles, integrating furniture photography with bold typography to maintain consistency across website layouts and promotional collateral.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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