Miu Miu: Miu Miu Leathergoods 2025 Campaign

Apr 2025

Miu Miu presents its Leathergoods 2025 campaign, a fashion-forward editorial project captured by photographer Steven Meisel. Featuring models Gigi Hadid and Xiao Wen Ju, the series leans into a retro aesthetic, defined by its tactile, painterly studio backdrops and nostalgic composition. Art direction by Edward Quarmby focuses the frame on a collection of structured, quilted leather handbags. Lotta Volkova oversees fashion styling, pairing vivid color-blocked textiles with the leather goods to create a clean, editorial look. The production benefits from the creative input of hair stylist Guido Palau, makeup artist Pat McGrath, and set designer Mary Howard. With casting by Ashley Brokaw, the campaign utilizes soft, natural light and warm, earthy tones to emphasize the textures of the subjects' clothing and accessories.

Vertical, Editorial, Clean

Textured Backdrop

Advertising Campaign