Miu Miu

Apr 2025

Miu Miu presents its Leathergoods 2025 campaign, a series of editorial portraits featuring models Gigi Hadid and Xiao Wen Ju. Captured by photographer Steven Meisel, the imagery centres on a collection of structured, quilted leather bags set against textured, painterly backdrops. The campaign leans into a clean, retro aesthetic, utilising soft natural light to emphasize the tactile quality of the materials. The production features art direction by Edward Quarmby, with fashion styling by Lotta Volkova and set design by Mary Howard. Casting was led by Ashley Brokaw, with hair styling by Guido Palau and makeup by Pat McGrath. The compositions draw on nostalgic, earthy palettes to highlight the craftsmanship of the accessories.

Vertical, Editorial

Luxury Fashion Houses

Textured Backdrop

Advertising Campaign