Miu Miu Miu Miu Leathergoods 2025 Campaign 2025

Description

This vertical campaign portrait for Miu Miu features model Xiao Wen Ju posed against a textured blue and grey studio backdrop. She wears a short-sleeved green and blue checkered shirt paired with a brown skirt, leaning gently against a wooden chair. Her left hand rests on a structured yellow quilted leather handbag that features small gold hardware accents. The image is styled by Lotta Volkova with art direction by Edward Quarmby, hair by Guido Palau, and makeup by Pat McGrath. The lighting is soft and directional, accentuating the painterly quality of the set and the tactile finish of the garments and leather goods. Bold white Miu Miu typography is overlaid centrally across the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign