Ad Council: I Come Correct
Brand
Date
Aug 2024
Description
The Ad Council campaign, I Come Correct, features a candid look at the daily logistics of parenting. The commercial spot depicts a family navigating the practical challenges of suburban travel, capturing a series of unscripted moments as a household packs a car for departure. The film utilizes natural light and live-action techniques to emphasize a grounded, realistic aesthetic. Developed with creative support from agencies Leo Burnett and Curiosity, the project leans into authentic domestic rhythms, with sound design provided by The Elements Music.
Style
Horizontal, Commercial
Techniques
Natural light
Background
House
Context
Brand Film / Corporate Video
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