metta

May 2024

Metta’s brand identity project establishes a visual language centered on bold, playful typography and geometric form. Developed by &why, the brand system integrates vibrant colour blocking with clean studio photography to create a cohesive commercial aesthetic that bridges print and digital applications. The project utilizes a modular design grid to house crisp product imagery of baked goods alongside abstract, vector-style illustrations. Graphic applications range from physical collateral like sidewalk signage and brochures to outdoor billboard placements. Motion graphics and animated wordmarks further extend the identity, employing fluid movement and stark contrast to reinforce a modern, graphic-forward presence across all consumer touchpoints.

Commercial, Clean