Mercedes Benz: Storm
Brand
Date
Jan 2023
Description
Mercedes Benz presents 'Storm', a promotional campaign centered on the brand's electric vehicle lineup. The project leans into a cinematic visual identity, utilizing atmospheric lighting and a cool, blue-grey color palette to ground the narrative. Produced in collaboration with agency Merkley+Partners, the work utilizes a blend of 3D render / CGI and live-action techniques. The sequence opens with an aerial perspective of a stadium dome under dramatic cloud cover, transitioning into structured typographic overlays before concluding with the brand's signature three-pointed star.
Style
Vertical, Cinematic, Cool
Techniques
3D render / CGI
Industries
Color
Slate
Silver
Background
Clear Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.