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Mercedes Benz Storm 2023

About

This promotional video titled Storm for Mercedes Benz, created with agency Merkley+Partners, opens with an atmospheric aerial view of a large stadium dome partially obscured by swirling, dramatic stormy clouds. Elegant typographic overlays appear sequentially, displaying the date 12.31.22, the word Halftime, and the campaign message Mercedes takes electric by storm. A subtle Mercedes Benz star logo is visible in the lower portion of the frame throughout the sequence. The video transitions into a stark black background featuring the glowing silver Mercedes Benz three-pointed star logo in the final frame. The overall visual style is cinematic, dramatic, and polished, utilizing cool blue-grey tones and atmospheric lighting.

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Background

Clear Sky

Context

Advertising Campaign
TVC / TV Commercial