Mercedes Benz: Concept EQA
Brand
Date
Jul 2025
Description
Mercedes Benz presents the Concept EQA, a commercial feature that explores the intersection of electronic composition and modern mobility. The film documents a musician as they translate sound into movement, transitioning between an intimate, low-lit studio environment and the high-energy pulse of a rain-drenched urban landscape. Produced by Local Boy, the film leans into a cinematic aesthetic, utilizing neon-soaked cityscapes and kaleidoscopic visual effects to underscore its automotive theme. The edit shifts between rhythmic close-ups of synthesizer performance and fluid, slow motion wide shots to emphasize the interplay of light and texture.
Style
Horizontal, Cinematic, Neon
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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