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ProjectConcept EQA
Mercedes Benz Concept EQA 2025
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Description
This commercial video for Mercedes Benz, titled Concept EQA and produced by Local Boy, showcases a musician creating electronic music across contrasting environments. Scenes alternate between an intimate, traditional interior with warm lighting where the artist plays a synthesizer, and a vibrant, rainy city street illuminated by neon signs at night. The editing interweaves close-ups of hands on keyboard keys, atmospheric wide shots of urban nightlife, and kaleidoscopic visual effects. The warm tones of the interior contrast sharply with the cool blues and vibrant pinks of the city, highlighting themes of creativity and modern mobility.