ME+EM

Sep 2026

The ME+EM September campaign presents a refined study in autumn apparel through a blend of controlled studio photography and expansive, classical outdoor settings. Photographed by Jeremy Everett and featuring model Bebe Parnell, the series channels a sophisticated editorial aesthetic defined by its use of clean lines and warm natural light. The imagery moves between minimalist studio portraits against neutral backgrounds and formal garden landscapes, utilizing architectural elements like neoclassical facades, stone statuary, and manicured hedges to frame the collection. The styling emphasizes layered textures and tailored silhouettes, incorporating earthy tones and vibrant accents that highlight the brand's focus on structured, contemporary fashion. The campaign makes use of analogue film techniques and golden hour lighting to provide a tactile, cinematic quality to the editorial work.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign, Lookbook