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Brand
ME+EM
ProjectME+EM September/October Social
Blonde woman wearing a sleeveless white dress and black sunglasses with a black leather jacket draped over her shoulder on a city street.

ME+EM ME+EM September/October Social 2025

Associated creatives

Johnson Lui
Johnson LuiPhotographer
Andrew Colvin
Andrew ColvinMakeup Artist

Tags

blonde woman in white dressblonde womanwoman in white dresssleeveless white dresswhite dressblack leather jacketleather jacketblack sunglassesblack handbagblack clutch

Description

A blonde woman stands on a sunlit city asphalt street during the ME+EM September/October Social campaign photographed by Johnson Lui with makeup by Andrew Colvin. She wears a minimalist, sleeveless white ankle-length dress paired with sleek black cat-eye sunglasses and holds a black clutch bag. A black leather biker jacket is effortlessly slung over her left shoulder, creating a sharp monochromatic contrast against her outfit. In the soft-focus background, urban traffic and oncoming cars line the sun-drenched street under natural daylight.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (50%)
Jet Black (40%)

Background

Street

Context

Social Media / Short Form Video