The January collection lookbook for ME+EM captures a refined approach to layered seasonal tailoring. Photographed by Crista Leonard, the series leans into a minimalist aesthetic, utilizing textured, pastel-toned studio backdrops to highlight the interplay of knitwear, structured outerwear, and varied fabric weights.
Model Xinyue Guo serves as the central subject, with styling by Naomi Miller emphasizing precise layering and bold color contrast—ranging from rich terracotta and orange to classic navy and pinstriped blues. The visual execution employs soft, diffused studio lighting and clean, editorial framing to create a consistent, architectural feel across the collection. Beauty direction, featuring sleek, wet-look hair by Naoki Komiya and understated makeup by Mel Arter, reinforces the polished, contemporary tone of the campaign.
