ME+EM: ME+EM December Lookbook

Dec 2025

The ME+EM December Lookbook presents a seasonal collection through a series of fashion editorial images that blend structured tailoring with refined knitwear. Featuring model Lily McMenamy, the project navigates between controlled studio environments and classical urban settings, utilizing natural light to accentuate the rich textures of tweed, wool, and velvet. Photographer Ola Rindal directs the visuals with a focus on composed, candid movement, while fashion editor and stylist Naomi Miller layers pieces to showcase the brand's sophisticated aesthetic. Technical execution relies on clean, even lighting and an earthy color palette, with select imagery employing an analogue film look to provide a tactile finish to the garments and architectural backdrops. Additional credits include hair styling by Kota Suizu and makeup by Niamh Quinn, who maintain a consistent, polished look throughout the campaign.

Editorial, Vertical, Clean

Natural light

Lookbook