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ME+EM

ME+EM December Lookbook
Brand
Date

Dec 2025

Description

The ME+EM December Lookbook presents a seasonal collection through a series of editorial images featuring model Lily McMenamy. The project blends studio portraiture against seamless backdrops with location-based photography, utilizing natural light to accentuate the tactile qualities of the knitwear, tweed, and tailored outerwear. Photography by Ola Rindal captures the collection across varied interior and urban environments, incorporating classical architectural motifs like stone staircases and ornate ironwork to frame the apparel. With fashion editing and styling by Naomi Miller, the project explores layered textures and a warm, earthy palette, with hair by Kota Suizu and makeup by Niamh Quinn providing a refined finish to the styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Context

Lookbook

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