ME+EM

Dec 2025

The ME+EM December lookbook captures a sophisticated blend of seasonal textures and layered tailoring. Featuring model Lily McMenamy, the editorial imagery transitions between controlled studio settings and classical urban architecture, utilizing natural light to emphasize the rich fabrications of the collection. The creative execution is led by photographer Ola Rindal, with fashion styling by Naomi Miller. The production balances clean, editorial framing with a focus on tactile detailing, incorporating analogue film techniques and a warm, earthy palette to define the mood of the lookbook. Additional creative support was provided by hair stylist Kota Suizu and makeup artist Niamh Quinn, who maintained a refined, understated aesthetic throughout the campaign.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook