ME+EM

Apr 2025

The ME+EM April 2 lookbook presents a polished, minimalist take on seasonal fashion. Captured by photographer Rodrigo Carmuega, the imagery leans into a clean, studio-led aesthetic that prioritizes the texture and tailoring of the collection. The series features model Georgina Grenville across a range of daytime silhouettes, including utility jumpsuits, structured blazers, and crisp cotton shirt dresses. The photography employs a consistent bright, natural light approach against seamless backgrounds, emphasizing the functional details of the garments and accessories. Creative production for the campaign was supported by hair stylist Kota Suizu and makeup artist Mel Arter, who maintained a cohesive and refined look throughout the editorial series.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Lookbook