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ME+EM: ME+EM April 2 Lookbook

Brand
Date

Apr 2024

Description

ME+EM presents their April 2 lookbook, a fashion editorial set against a desert landscape of rolling sand dunes and minimalist terracotta architecture. The series channels a clean, sun-drenched aesthetic, utilizing warm natural light to emphasize the crisp tailoring and structural silhouettes of the collection. Photographer Hordur Ingason captures model Nigina Sharipova across a variety of settings, ranging from open-air dune traverses to structured, earth-toned doorways. The imagery leans into an earthy, minimalist color palette, highlighting textures from white knitwear to vibrant coral and magenta sets through a blend of lifestyle and editorial techniques.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Context

Lookbook

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