McDonald's, Nike
Devin Booker Ronald McDonald Bench
Brands
Date
May 2026
Description
This collaborative project from McDonald's and Nike merges sporting culture with brand iconography, centered on a cinematic wide shot of a clown figure situated within an expansive desert landscape. Captured under natural light, the static frame leans into a high-contrast aesthetic that highlights the vibrant costume against the raw, arid topography. The visual narrative, produced with agency creative input from Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, bridges commercial branding with a deliberate, atmospheric approach to location-based content.
Style
Horizontal, Cinematic, Warm, Raw
Techniques
Natural light
Color
Lemon
Crimson
Lime
Background
Mountain
Context
Social Media / Short Form Video
Associated creatives
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