McDonald's, Nike
Devin Booker Ronald McDonald Bench
Brands
Date
May 2026
Description
This collaborative campaign for McDonald's and Nike features a striking juxtaposition of commercial iconography and raw, arid landscapes. Centered on a figure in a clown costume seated on a bench atop a red earth ridge, the work leans into a cinematic visual language that contrasts vibrant, saturated tones with the expansive, muted textures of a desert mountain range. Developed by agencies Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, the project utilizes natural light to frame the wide, static composition. Post-production and VFX were managed by Mackcut, maintaining the sharp clarity of the desert setting throughout the piece.
Style
Horizontal, Cinematic, Warm, Raw
Techniques
Natural light
Color
Lemon
Crimson
Lime
Background
Mountain
Context
Social Media / Short Form Video
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