Mazda: Unexpected
Brand
Date
Dec 2024
Description
Mazda’s Unexpected campaign presents the Mazda 3 across a variety of environments, from winding coastal roads to suburban streets. The commercial highlights the vehicle's handling and navigation capabilities through a mix of exterior driving sequences and interior dashboard close-ups. Developed in collaboration with agency CHE Proximity and production house Good Oil, the work leans into a clean, cinematic aesthetic. Post-production by Fin Design + Effects integrates subtle VFX to emphasize vehicle stability and performance throughout the film.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Sky Blue
Silver (metallic)
Background
Street
Context
TVC / TV Commercial
Associated creatives
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