Mazda presents a cinematic commercial for the CX3 crossover, titled A Modern Classic. The film leans into an atmospheric, moody narrative, following the vehicle as it navigates a rain-slicked city at night.
Developed by agency CHE Proximity with production by Revolver, the project utilizes live-action techniques to contrast the vehicle's modern design against vintage-inspired urban settings. The visual execution relies on high-contrast lighting, layering deep blue tones with amber interior warmth to accentuate the vehicle's presence in a noir-inspired environment, with additional post-production and VFX work provided by Fin Design + Effects.
