Mazda
A Modern Classic
Brand
ProjectA Modern Classic
Date
Dec 2024
Description
Mazda presents 'A Modern Classic,' a cinematic campaign for the CX3 that captures the crossover in a series of moody, atmospheric nocturnal scenes. The spot leans into a noir-inspired aesthetic, utilizing high-contrast lighting and rich color palettes to contrast the vehicle's design against a rainy urban backdrop. The project was developed by agency CHE Proximity, with production handled by Revolver and VFX provided by Fin Design + Effects. The work pairs live-action techniques with sharp visual editing to balance vintage-toned environments with the vehicle's modern profile.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Luxury Automotive
Color
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
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