Mazda: A Modern Classic
Brand
Date
Dec 2024
Description
Mazda presents a cinematic commercial for the CX3 crossover, titled A Modern Classic. The film leans into an atmospheric, moody narrative, following the vehicle as it navigates a rain-slicked city at night. Developed by agency CHE Proximity with production by Revolver, the project utilizes live-action techniques to contrast the vehicle's modern design against vintage-inspired urban settings. The visual execution relies on high-contrast lighting, layering deep blue tones with amber interior warmth to accentuate the vehicle's presence in a noir-inspired environment, with additional post-production and VFX work provided by Fin Design + Effects.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
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