Mazda

Souls

Brand

Date

Dec 2024

Description

The 'Souls' campaign for the Mazda 6 serves as a cinematic exploration of automotive design, juxtaposing the technical precision of the sedan against expansive, natural environments. The visual narrative moves between macro-level details of water and flora and sweeping exterior shots of the vehicle navigating mountainous terrain. Produced by Glowy Films in collaboration with agency Saatchi & Saatchi Beijing, the commercial leverages live-action techniques alongside high-fidelity VFX to heighten the interplay between the car's aesthetic and its backdrop. The execution utilizes saturated, vibrant blue and warm color grading to emphasize the metallic finish of the sedan, framed by lens flares and precise, fluid camera movement.

Style

Horizontal, Cinematic, Saturated, Warm

Techniques

VFX / visual effects

Industries

Luxury Automotive

Color

Crimson

Silver

Pure White

Background

Mountain