Mazda
Souls
Brand
ProjectSouls
Date
Dec 2024
Description
The 'Souls' campaign for the Mazda 6 serves as a visual exploration of the vehicle within dramatic natural environments. The project channels high-production-value automotive storytelling, pairing dynamic exterior driving angles with intricate macro nature photography of flora and water elements. Produced by Glowy Films in collaboration with agency partners Saatchi & Saatchi Beijing, the commercial utilizes a saturated color palette and intentional lens flare effects to define the aesthetic. Fin Design + Effects managed the post-production, integrating live-action techniques with detailed VFX to establish the mood of the piece.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Crimson
Silver
Pure White
Background
Mountain
Context
TVC / TV Commercial
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