Mazda: Souls
Brand
Date
Dec 2024
Description
Mazda’s campaign, Souls, focuses on the Mazda 6 sedan as it navigates a series of expansive natural landscapes. The project juxtaposes wide-angle exterior driving shots with macro details of flora and water, establishing a visual rhythm between the vehicle and its environment. Produced by Glowy Films in collaboration with Saatchi & Saatchi Beijing, the commercial integrates intricate VFX from Fin Design + Effects to enhance the film's cinematic color grading. The work utilizes live-action technique alongside saturated blue and red tones to emphasize the vehicle's design.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
VFX / visual effects
Industries
Color
Crimson
Silver
Pure White
Background
Mountain
Context
TVC / TV Commercial
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