Mazda
Quietly Confident
Brand
ProjectQuietly Confident
Date
Dec 2024
Description
Mazda presents 'Quietly Confident,' a cinematic product animation showcasing the engineering and assembly of the Mazda 6. The film utilizes detailed VFX to deconstruct the vehicle, layering components from the chassis and engine through to the interior and final body panels. Developed by agency CHE Proximity with production by Zoom Film, the project leans into a clean, studio-centric aesthetic. Fin Design + Effects managed the technical execution, highlighting the automobile's structural design through controlled, high-contrast lighting.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, VFX / visual effects
Industries
Luxury Automotive
Color
Silver
Jet Black
Background
Showroom
Context
Advertising Campaign
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