Mazda: Neurons
Brand
Date
Dec 2024
Description
Mazda presents 'Neurons', a short-form motion graphics piece for the luxury automotive sector. The project leverages complex digital animation to visualize energy transfer and connection, employing a high-tech aesthetic defined by vibrant blue and warm orange light trails. Developed by agency Saatchi & Saatchi Beijing, the work features production by Glowy Films and intricate visual effects by Fin Design + Effects. The animation utilizes fluid motion and cinematic pacing to explore abstract forms, leaning into a futuristic visual language.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, VFX / visual effects
Industries
Color
Cobalt
Amber
Background
Night Sky
Context
Advertising Campaign, Brand Film / Corporate Video
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