Maybelline presents the campaign for Lifter Stix, a series of vertical beauty portraits centered on product application and color versatility. The imagery leans into a clean, commercial aesthetic characterized by radiant skin and precise makeup techniques.
Featuring makeup artistry by Allie Smith and styling by Elise Sandvik, the photographs highlight cream contour application against warm, seamless studio backdrops. The execution utilizes soft beauty lighting to emphasize dewy textures and a polished finish across the product line.
