Maybelline marks the launch of its Teddy Takeover campaign with a high-energy announcement commercial. Directed for the cosmetics brand, the film features a protagonist donning a textured red bear head and matching jacket, traversing the streets of New York City.
The live-action technique uses dynamic camera movement to track the character through busy urban intersections and past historic architecture. Natural daylight highlights the scene, which focuses on the city-wide search for the brand’s new teddy tints. The production was developed by agency partner adam&eveDDB New York, with sound design by Lime Studios and BUTTER Music and Sound.
