Maybelline: An Icon Returns
Brand
Date
Feb 2026
Description
Maybelline presents 'An Icon Returns,' a beauty campaign that bridges high-end commercial aesthetics with documentary-style storytelling. The project features appearances by Naomi Campbell, Gigi Hadid, and RuPaul, shifting between talk show segments, interview setups, and candid street-level sequences in New York City. The visual approach utilizes cinematic live-action techniques to frame its subjects, alternating between dynamic, fast-paced sequences and controlled, low-key portraiture. Storefront Music provided the sound design and music supervision, grounding the campaign's sophisticated aesthetic through curated audio environments.
Style
Horizontal
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