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Brand
Maybelline
ProjectMaybelline Lifter Stix
Woman applying contour stick makeup to her cheek with visible cosmetic swatches on her face against a pink studio backdrop.

Maybelline Maybelline Lifter Stix 2025

Associated creatives

Elise Sandvik
Elise SandvikFashion Editor/Stylist
Allie Smith
Allie SmithMakeup Artist

Tags

woman applying contour stickwoman applying makeupcontour stickmakeup stickcream contourcontour swatchesmaybelline lifter stixmaybelline makeupblack woman with curly hairwoman with curly haircurly hair

Description

Close-up beauty campaign photograph for Maybelline Lifter Stix. A woman with dark curly hair applies a contour stick directly to her cheek, displaying multiple cream contour stripes mapped across her cheekbone, jawline, forehead, and nose bridge. She wears a neutral halter top and minimalist silver jewelry. The shot is captured with diffused, radiant beauty lighting against a seamless pastel peach backdrop. Makeup artistry by Allie Smith and styling by Elise Sandvik.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (50%)
Beige (30%)

Background

Coloured Seamless, Factory

Context

Advertising Campaign