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Brand
MAX&Co.
ProjectShades of Nature campaign
Model Hakima Athuai in a black leather vest and sunglasses standing behind an orange hand truck with a white goose statue.

MAX&Co. Shades of Nature campaign 2025

Associated creatives

Max Siedentopf
Max SiedentopfPhotographer
Lorenzo Posocco
Lorenzo PosoccoFashion Editor/Stylist
Hakima Athuai
Hakima AthuaiModel

Tags

hakima athuaiblack leather vestleather vestsleeveless leather jacketpatterned midi dressorange hand truckorange dolly carthand truckwhite goose statuegoose sculpture

Description

Model Hakima Athuai poses on a paved city sidewalk in front of a stone building facade for the MAX&Co. Shades of Nature campaign. She leans casually against the frame of a bright orange two-wheeled hand truck that carries a decorative white goose sculpture on its lower plate. Styled by Lorenzo Posocco, she wears a sleeveless black leather vest over a speckled black-and-white dress with dark sunglasses and black boots. Photographed by Max Siedentopf, the portrait balances high-fashion styling with deadpan, playful everyday props under soft natural daylight.

Style

Editorial, Vertical, playful

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Coral Red (20%)
Pure White (20%)

Background

Street

Context

Advertising Campaign