Mate Act Now Brand Identity 2020

Description

This graphic design piece presents a brand identity poster for Mate Act Now, created by Liam Ooi and New Territory. The composition is built on a structured grid alternating between white and grey rectangular panels. Typographic elements feature repeated rows of pronouns connected by the phrase connected to, interspersed with small blocks of dense informational text. The layout relies on clean sans-serif typography and a stark monochrome color palette.

Style

Artistic, Vertical, Monochrome, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Public Awareness

Color

Background

Solid Colour

Context

Advertising Campaign