Brand
ProjectBrand Identity

Mate Act Now Brand Identity 2020
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This graphic design piece presents a brand identity poster for Mate Act Now, created by Liam Ooi and New Territory. The composition is built on a structured grid alternating between white and grey rectangular panels. Typographic elements feature repeated rows of pronouns connected by the phrase connected to, interspersed with small blocks of dense informational text. The layout relies on clean sans-serif typography and a stark monochrome color palette.