BrandMate Act Now
ProjectBrand Identity

Mate Act Now Brand Identity 2020
Associated creatives
Tags
Description
Graphic design poster for Mate Act Now featuring bold black block typography that reads CLIMATE ACTION NOW, layered over rough green crayon scribbles and highlights on a clean white background. Created by Liam Ooi and New Territory as part of the Brand Identity project. The vertical composition combines clean digital lettering with raw, expressive hand-drawn textures to create a striking visual statement.
Style
Artistic, Vertical, Clean, Minimalist
Techniques
Typography, Ink
Industries
Public Awareness
Color
Jet Black (50%)
Forest Green (30%)
Background
White Seamless
Context
Advertising Campaign