Match
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2021
Description
The Match brand identity overhaul brings a renewed focus to personal connection through a mix of editorial photography and motion graphics. Designed by COLLINS, the visual system leans into an earthy, minimalist aesthetic that balances intimate human-centric imagery with clear, modern typography. Photography by Ashley Batz and Mari Juliano frames the project with a clean, warm palette. The execution incorporates both still-life compositions—utilizing natural light and analogue film techniques—and dynamic UI animations. These assets establish a cohesive look across the brand's digital and physical touchpoints, emphasizing a direct, approachable design language.
Style
Horizontal, Clean, Commercial
Context
Advertising Campaign
Associated creatives
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