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Match: Brand Identity

Brand
Match
Date

Feb 2021

Description

The Match brand identity project, designed by COLLINS, establishes a refreshed visual language that leans into connection and intimacy. The work spans digital and print assets, utilizing a warm palette and clean compositions to build a cohesive narrative around personal relationships. Photography by Ashley Batz and Mari Juliano complements the design with a mix of editorial and commercial imagery. The aesthetic employs natural light, analogue film textures, and minimalist layouts to highlight human interaction and interest-based storytelling. The identity centers on the brand's lowercase serif typography and signature heart icon, applied consistently across motion graphics and brand guideline collateral.

Style

Horizontal, Clean, Commercial

Context

Advertising Campaign

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