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BrandMatch
ProjectBrand Identity
Match brand identity image featuring chess pieces on the left and intertwined hands on the right with pink logo typography

Match Brand Identity 2021

Associated creatives

COLLINS
COLLINSGraphic Design
Ashley Batz
Ashley BatzPhotography
Mari Juliano
Mari JulianoPhotography

Tags

chess pieceschess kingwhite knightintertwined handstwo people holding hands

Description

This brand identity project for Match features a split-composition layout with warm red and cream tones. The left side displays a glossy brown chess king and a white knight positioned on a neutral surface against a deep red wall, accompanied by bold pink logo typography reading match with a heart symbol. The right side shows an intimate close-up framing of two people with intertwined hands, wearing casual red and denim attire. The imagery was created with graphic design by COLLINS and photography by Ashley Batz and Mari Juliano.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Chocolate (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign