Massimo Dutti: ZIGGURAT
Brand
Date
Apr 2025
Description
ZIGGURAT, a fashion editorial campaign for Massimo Dutti, centers on architectural geometry and minimalist forms. Captured by photographer Ed Martin, the series explores the interplay between structured set design and the human figure, utilizing monochrome contrasts and soft motion blur to define the space. The project features models Amar Akway and Rosalieke Fuchs, styled by Vito Castelo. The creative execution leans into clean lines and an earthy color palette, frequently employing mirror reflections and seamless studio backgrounds to create a rhythmic, multi-layered visual narrative. Hair styling for the shoot was provided by Egon Crivillers and Sarai Pujol.
Style
Editorial, Vertical, Clean
Context
Advertising Campaign
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