Massimo Dutti
Younger than Clouds
Oct 2024
Massimo Dutti presents 'Younger than Clouds,' a fashion campaign and editorial series that centers on contemporary menswear through a minimalist lens. The project juxtaposes clean studio portraits against architectural outdoor settings, using a consistent monochrome palette to highlight the tactile qualities of the collection's knitwear and structured tailoring. Photographed by Misha Taylor, the series features model Pierrick Grégoire in a variety of classic, layered ensembles. With fashion styling by Ildara Cuiñas and hair styling by Lukas Tralmer, the work leans into an analogue film aesthetic, utilizing natural light to frame the subject within both industrial and refined interior environments. The result is a study in texture and silhouette.
Vertical, Monochrome, Editorial
Natural light
Advertising Campaign
