Model in a black jacket and trousers sitting with crossed arms against a plain white background for Massimo Dutti

Monochrome fashion portrait of a male model leaning against a stone bridge wall in a dark jacket and trousers.

Blonde male model wearing a black zip jacket and matching trousers reclines against a plain light grey backdrop.

A young male model wearing a dark shirt and trousers seated indoors against a warm wooden panel wall.

A male model wearing a dark ribbed knit sweater posing against a neutral grey background.

Man wearing sunglasses and a black jacket seated on a blue metal bench outdoors against a stone wall.

Monochrome portrait of Pierrick Gregoire wearing a beanie, shirt, and fringed scarf for Massimo Dutti

Close-up monochrome portrait of a young male model with hands framing his head against a plain background

Man wearing dark sunglasses and a brown jacket standing outdoors against a stone building wall.

Massimo Dutti Younger than Clouds 2024

About

Massimo Dutti presents Younger than Clouds, a fashion campaign that explores refined menswear through a blend of commercial studio portraits and observational editorial photography. The project features model Pierrick Grégoire, with creative direction captured through the lens of photographer Misha Taylor. The series emphasizes the interplay between tailored garments and architectural environments, utilizing natural light and monochromatic grading to highlight garment textures. Fashion styling by Ildara Cuiñas and hair styling by Lukas Tralmer anchor the aesthetic in clean, minimalist lines. The project makes frequent use of analogue film techniques to achieve its contemplative mood, alternating between neutral studio backdrops and textured outdoor settings.