Massimo Dutti: Younger than Clouds

Oct 2024

Massimo Dutti presents Younger than Clouds, a fashion campaign that explores refined menswear through a blend of commercial studio portraits and observational editorial photography. The project features model Pierrick Grégoire, with creative direction captured through the lens of photographer Misha Taylor. The series emphasizes the interplay between tailored garments and architectural environments, utilizing natural light and monochromatic grading to highlight garment textures. Fashion styling by Ildara Cuiñas and hair styling by Lukas Tralmer anchor the aesthetic in clean, minimalist lines. The project makes frequent use of analogue film techniques to achieve its contemplative mood, alternating between neutral studio backdrops and textured outdoor settings.

Vertical, Monochrome, Editorial

Natural light

Advertising Campaign