Massimo Dutti
WARDROBE
Sep 2023
Massimo Dutti’s WARDROBE campaign is a high-contrast fashion editorial project that blends tailored luxury with organic elements. The collection focuses on structured leather outerwear, knitwear, and minimalist silhouettes, captured against a mix of stark studio backdrops and textured, natural environments. Photographed by Ed Martin under the direction of Luca Esposito, the project leans into a monochromatic aesthetic with clean, editorial compositions. Fashion styling by Vito Castelo emphasizes the interplay between sleek fabrics and raw textures, such as stone walls, foliage, and the presence of horses to ground the subjects. The series utilizes natural light and analogue film techniques to maintain a refined, atmospheric finish. Production and casting were managed by Ariadna Gazquez, with additional casting by Ander Gaztelu. The visuals feature hair styling by Egon Crivillers and makeup by Victor Alvarez, further highlighting the clean lines of the featured garments.
Editorial, Vertical, Clean
White Seamless
Advertising Campaign
