Massimo Dutti: WARDROBE

Brand

Massimo Dutti

Date

Sep 2023

Description

Massimo Dutti’s WARDROBE project presents a curated fashion editorial series exploring the intersection of modern luxury tailoring and organic elements. The visual narrative centres on clean, monochromatic compositions, often pairing structured leather outerwear and knitwear with animal portraiture and minimalist studio backdrops. The campaign leans into a restrained aesthetic, employing techniques such as analogue film and natural light to emphasize fabric textures and sharp, sculptural silhouettes. The series was captured by photographer Ed Martin under the direction of Luca Esposito. Fashion styling by Vito Castelo anchors the collection’s polished feel, while hair and makeup styling by Egon Crivillers and Victor Alvarez reinforce the precise, minimalist focus. The project highlights contemporary seasonal layering across diverse environments, from stark studio settings to atmospheric natural landscapes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign