Massimo Dutti
Under the Atlantic sun and wind
Jul 2025
The Massimo Dutti fashion campaign 'Under the Atlantic sun and wind' features a series of editorial portraits captured by photographer Bruno Staub. The imagery utilises natural light to highlight textures in the collection, including cable-knit polos, grey sweaters, and casual separates worn by model Henry Rank. Set against rugged coastal landscapes and dark volcanic sand beaches, the campaign leans into a clean, refined aesthetic. Fashion editor and stylist Tony Irvine complements the location-led shoot with a minimalist approach. The production makes use of analogue film techniques and monochrome compositions to emphasise the contrast between the clothing and the natural elements of the Atlantic shoreline.
Editorial, Vertical, Clean
Natural light
Advertising Campaign, Lookbook
