Massimo Dutti: Under the Atlantic sun and wind

Jul 2025

Massimo Dutti presents Under the Atlantic sun and wind, a fashion campaign that explores a relaxed coastal aesthetic. Photographed by Bruno Staub and styled by Tony Irvine, the project features model Henry Rank in a series of outdoor environments, ranging from rugged volcanic shorelines to minimalist architectural settings. The imagery relies on natural light to emphasize the textures of seasonal knitwear and tailored garments. Utilizing a mix of editorial techniques, the campaign alternates between monochromatic compositions and cool-toned captures. The series frames the subject against natural terrain, utilizing an analogue film aesthetic in several stills to highlight structural contrast and organic motion.

Editorial, Vertical, Clean

Natural light

Advertising Campaign, Lookbook